domingo, 14 de setembro de 2014

When luxury brands enter the "wearables" world.


It seems luxury watch makers are interested in entering the "smartwatch" race along with the main smartphone manufacturers (such as Apple, Samsung, Motorola and so on).

So Tag Heuer is the first renowned luxury watch brand to be heard of taking that plunge... You can read about it further, here.
Is it just me or does this sound like as if suddenly Ferrari decided to start manufacturing SUVs...?

I really hope Tag Heuer comes up with something really innovative, because if they are as creative as the latest Apple launches, well... It's going to be somewhat of a disappointment...

(Picture taken from here. Now, isn't it a classic beauty?)

2 comentários:

  1. Respostas
    1. Mesmo, Sónia. Só espero que a vinda da era "smartwatch" não venha prejudicar a classe.